MEET THE AUTHOR
The person behind Navigating SEO
One writer, twice a week, turning what changed in search into what you should do next.
John Sukowaty
SEO and Digital Marketing Strategist with two decades of hands-on experience, industry wisdom and cutting-edge techniques into a single platform to help you with SEO, efficiently, effectively, and effortlessly.
MY STORY
Two decades of figuring out search, so you don't have to
I'm John Sukowaty, but most people call me SUKO. I've been doing SEO for more than 20 years. Getting into SEO was my only option in 2000 since paid ads were expensive.
Today I run SUKOSEO, a consultancy that works with small brick-and-mortar retailers, ecommerce stores, local service providers, and automotive dealerships. I also wrote a book on YouTube SEO and host Heyy SUKO on YouTube.
Navigating SEO is where I sort through the week's search news, from Google updates to AI search, and pull out the part that actually matters for your site. I'm based in the Tampa, Florida area, by way of Wisconsin.
20+
Years in SEO
2x
Issues every week
100+
Sites audited
6+
Long term clients served
WHAT I WRITE ABOUT
Four beats, one goal: help your site get found
AI search
AI Overviews, AI Mode, ChatGPT, and how your brand shows up when an answer engine does the talking.
Local SEO
Google Maps, Business Profiles, and what actually moves local rankings for real businesses.
Technical SEO
Search Console, crawling, site builds, and the data you need to tell signal from noise.
Content strategy
What Google says it rewards, and how to write pages that stand out instead of sounding like everyone else's.
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NEW HERE? START WITH THESE
Three issues that show what this newsletter is about
Google Quietly Spelled Out What Raters Look for in Your Content
What changed in Google's people-first content guidance.
Read itGoogle Maps Is Matching Businesses to Situations, Not Keywords
How to make your business easy for Maps to recommend.
Read itAI Is Getting Your Brand Wrong Using Your Own Pages
Why outdated pages on your own site feed AI the wrong answers.
Read itBEYOND THE NEWSLETTER
Other places to find me
SUKOSEO
Need hands-on help? My consultancy works with retailers, ecommerce stores, local service providers, and dealerships.
Visit sukoseo.com