Your SEO Ticket Should Describe the Problem, Not the Fix

Celeste Gonzalez says product work made her a better SEO: describe the problem, leave the build to developers, and check that it worked.

Your Service Page Sounds Like Everyone Else's

Generic pages give AI nothing to quote. Follow-up questions show what to add instead.

AI Can Read Your SEO Data. It Shouldn't Judge It.

Where AI belongs in an SEO review, and where it doesn't.

Google Quietly Spelled Out What Raters Look for in Your Content

Main content, effort, originality, skill, and accuracy: what changed in Google's people-first content guidance

Static Sites Move the SEO Work. They Don't Remove It.

Canonicals, sitemaps, redirects, and 404s are now your job. Here's what to check first.

Your Data Is Your Compass—Google Isn't Anymore

Your SEO Project Needs an Exit Plan Before It Starts

Kill criteria turn "maybe it'll work" into a clear call on when to stop, pivot, or keep going.

Google Ranks Pages With Two Systems. DeepMind Wants One.

A new research paper tests whether one AI model can do the job of two.

AI Is Getting Your Brand Wrong Using Your Own Pages

The problem usually isn't missing content. It's the outdated pages still sitting on your own site.

The Shortcut Worked in 2011 Too. Then Penguin Happened.

Lily Ray on link buying, the helpful content update, and why AI search rewards the same old fundamentals

Your Disavow File Probably Didn't Tank Your Rankings

John Mueller on why the timing doesn't work, and how long algorithmic recovery actually takes

Search Console Will Show Your AI Impressions. Not Your Clicks.

Google's generative AI report and opt-out control are now live for every property