Your Backlink Gap Report Is Missing the Pages AI Cites

Miloš Radić blended competitor backlink data with AI citation data to pick outreach targets. The early numbers look good, but placements are the real test.

ChatGPT Traffic Is Under 1% of Google's. The Bigger Shift Is Agents.

A 100-site GA4 study shows how small ChatGPT traffic is, and where Google is heading instead.

Google Maps Is Matching Businesses to Situations, Not Keywords

Ask Maps recommends the right business for the moment. Here's how to make yours easy to recommend.

Your Rank Tracker and ChatGPT Numbers Both Broke This Fall

A rank tracker glitch, a ChatGPT tagging bug, and the second source that settles both.

Your SEO Ticket Should Describe the Problem, Not the Fix

Celeste Gonzalez says product work made her a better SEO: describe the problem, leave the build to developers, and check that it worked.

Your Service Page Sounds Like Everyone Else's

Generic pages give AI nothing to quote. Follow-up questions show what to add instead.

AI Can Read Your SEO Data. It Shouldn't Judge It.

Where AI belongs in an SEO review, and where it doesn't.

Google Quietly Spelled Out What Raters Look for in Your Content

Main content, effort, originality, skill, and accuracy: what changed in Google's people-first content guidance

Static Sites Move the SEO Work. They Don't Remove It.

Canonicals, sitemaps, redirects, and 404s are now your job. Here's what to check first.

Your Data Is Your Compass—Google Isn't Anymore

Your SEO Project Needs an Exit Plan Before It Starts

Kill criteria turn "maybe it'll work" into a clear call on when to stop, pivot, or keep going.

Google Ranks Pages With Two Systems. DeepMind Wants One.

A new research paper tests whether one AI model can do the job of two.