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AI Search

+1

Rankings Still Matter. They're Just Not the Whole Story Anymore.

Aug 3, 2026

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2 min read

Rankings Still Matter. They're Just Not the Whole Story Anymore.

Why AI search cites content instead of just ranking it — and what that means for your strategy.

John Sukowaty
John Sukowaty

AI Overviews

+3

Google Just Told SEOs to Stop Overthinking AI Search

May 17, 2026

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2 min read

Google Just Told SEOs to Stop Overthinking AI Search

What changed, what didn’t, and why beginner SEOs should pay attention.

John Sukowaty
John Sukowaty

Google Search

+1

The Rankings Didn’t Drop The Rules Changed

Mar 21, 2026

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6 min read

The Rankings Didn’t Drop The Rules Changed

Why your traffic disappears without touching your site

John Sukowaty
John Sukowaty

Google Search

Search Is an Election

Feb 22, 2026

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5 min read

Search Is an Election

Authority Isn’t Claimed, It’s Voted On

John Sukowaty
John Sukowaty

LLMs

Threads, Channels, or Profiles?

Feb 14, 2026

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5 min read

Threads, Channels, or Profiles?

Where ChatGPT Finds “Truth” — And What That Means for Your Brand

John Sukowaty
John Sukowaty

Search Engine Optimization

SEO Decay: The Quiet Lever That Moves Revenue Pages

Feb 7, 2026

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4 min read

SEO Decay: The Quiet Lever That Moves Revenue Pages

Why smart link placement beats brute-force link building

John Sukowaty
John Sukowaty

LLMs

LLM Visibility Is Loud. The Data Is Quiet.

Jan 31, 2026

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4 min read

LLM Visibility Is Loud. The Data Is Quiet.

What 200+ GA4 Properties Say About GEO, Prompt Visibility, and Real Impact

John Sukowaty
John Sukowaty

Search Engine Optimization

+1

AI Bot Traffic Is the SEO Signal You Weren’t Measuring

Jan 24, 2026

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5 min read

AI Bot Traffic Is the SEO Signal You Weren’t Measuring

Microsoft Clarity quietly fixes a growing visibility gap

John Sukowaty
John Sukowaty

Search Engine Optimization

SEO Isn’t Dead. It’s Just Not Alone Anymore.

Jan 17, 2026

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4 min read

SEO Isn’t Dead. It’s Just Not Alone Anymore.

John Mueller’s take on SEO vs. GEO, without the buzzwords

John Sukowaty
John Sukowaty

LLMs

+1

Stop Writing for Robots (Again)

Jan 10, 2026

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5 min read

Stop Writing for Robots (Again)

Danny Sullivan just shut down the “LLM-optimized content” myth

John Sukowaty
John Sukowaty

Core Update

Google December 2025 Core Update: Key Details

Dec 12, 2025

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5 min read

Google December 2025 Core Update: Key Details

What the newest broad core update means for search results and your organic traffic.

John Sukowaty
John Sukowaty

Search Engine Optimization

+1

The Branded Query Filter in Search Console: Why This Update Matters for Organic Growth

Nov 30, 2025

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4 min read

The Branded Query Filter in Search Console: Why This Update Matters for Organic Growth

A new way to separate “loyal audience signals” from “true organic discovery.”

John Sukowaty
John Sukowaty
1234

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