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AI Search

+1

Google's Wild Week: Volatility, Reddit, and a Leadership Shakeup

Aug 10, 2026

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2 min read

Google's Wild Week: Volatility, Reddit, and a Leadership Shakeup

Ranking volatility, a Reddit debate, and a leadership shakeup, all in one week

John Sukowaty
John Sukowaty

Content Strategy

+1

Your YouTube Channel Just Became an SEO Metric

Aug 6, 2026

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3 min read

Your YouTube Channel Just Became an SEO Metric

Google's new Search Console feature ties video performance directly to what actually ranks a video.

John Sukowaty
John Sukowaty

AI Search

+1

Not All AI Citations Are New Customers. Now You Can Tell.

Aug 5, 2026

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2 min read

Not All AI Citations Are New Customers. Now You Can Tell.

Microsoft Clarity's new branded/non-branded split, applied to AI search

John Sukowaty
John Sukowaty

AI Search

+1

Rankings Still Matter. They're Just Not the Whole Story Anymore.

Aug 3, 2026

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2 min read

Rankings Still Matter. They're Just Not the Whole Story Anymore.

Why AI search cites content instead of just ranking it — and what that means for your strategy.

John Sukowaty
John Sukowaty

AI Overviews

+3

Google Just Told SEOs to Stop Overthinking AI Search

May 17, 2026

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2 min read

Google Just Told SEOs to Stop Overthinking AI Search

What changed, what didn’t, and why beginner SEOs should pay attention.

John Sukowaty
John Sukowaty

Google Search

+1

The Rankings Didn’t Drop The Rules Changed

Mar 21, 2026

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6 min read

The Rankings Didn’t Drop The Rules Changed

Why your traffic disappears without touching your site

John Sukowaty
John Sukowaty

Google Search

Search Is an Election

Feb 22, 2026

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5 min read

Search Is an Election

Authority Isn’t Claimed, It’s Voted On

John Sukowaty
John Sukowaty

LLMs

Threads, Channels, or Profiles?

Feb 14, 2026

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5 min read

Threads, Channels, or Profiles?

Where ChatGPT Finds “Truth” — And What That Means for Your Brand

John Sukowaty
John Sukowaty

Search Engine Optimization

SEO Decay: The Quiet Lever That Moves Revenue Pages

Feb 7, 2026

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4 min read

SEO Decay: The Quiet Lever That Moves Revenue Pages

Why smart link placement beats brute-force link building

John Sukowaty
John Sukowaty

LLMs

LLM Visibility Is Loud. The Data Is Quiet.

Jan 31, 2026

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4 min read

LLM Visibility Is Loud. The Data Is Quiet.

What 200+ GA4 Properties Say About GEO, Prompt Visibility, and Real Impact

John Sukowaty
John Sukowaty

Search Engine Optimization

+1

AI Bot Traffic Is the SEO Signal You Weren’t Measuring

Jan 24, 2026

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5 min read

AI Bot Traffic Is the SEO Signal You Weren’t Measuring

Microsoft Clarity quietly fixes a growing visibility gap

John Sukowaty
John Sukowaty

Search Engine Optimization

SEO Isn’t Dead. It’s Just Not Alone Anymore.

Jan 17, 2026

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4 min read

SEO Isn’t Dead. It’s Just Not Alone Anymore.

John Mueller’s take on SEO vs. GEO, without the buzzwords

John Sukowaty
John Sukowaty
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