How this guide was built: Every step below comes from OpenAI's own announcement ("Introducing Businesses in ChatGPT," Nov 10, 2026) and the Businesses in ChatGPT product page and FAQ it links to. Where OpenAI hasn't published a detail, this guide says so instead of guessing. The program is in beta, so expect the process to change.
What this is
On November 10, 2026, OpenAI launched Businesses in ChatGPT in beta. It has three parts:
Business Hub (chatgpt.com/business-hub): where you claim your business, manage its information, and see insights on how people engage with it in ChatGPT.
Product feeds: retailers can upload product details, pricing and availability so ChatGPT has current information.
Business Agents: an AI agent that answers customer questions about your offerings inside ChatGPT. Currently limited to eligible ecommerce and online service businesses in the U.S.
When a business appears in a ChatGPT answer, people can click through to its ChatGPT profile. If the business has a Business Agent, they can start a conversation with it. That conversation is labeled and kept separate from ChatGPT's own answers.
Before you start: eligibility checklist
Per OpenAI's FAQ, check all of these:
Your business is located where ChatGPT is offered.
Your business has a website (claiming is "initially available to eligible businesses with a website").
You own the business or are authorized to represent it.
You're prepared to pass OpenAI's verification and integrity checks. Eligibility also depends on industry and location.
For a Business Agent (optional), you also need to be an eligible ecommerce or online service business in the U.S. OpenAI points to its Business Agents policy for the list of eligible categories.
Choose your path
OpenAI describes three ways in:
Standard path: any eligible business, through Business Hub.
Shopify path: Shopify merchants can connect their store to streamline verification. A Shopify store is not required.
Account-rep path: existing OpenAI Enterprise customers and advertisers (or any business with an OpenAI account executive) can claim through their OpenAI representative.
Path 1: Standard sign-up through Business Hub
Go to Business Hub at chatgpt.com/business-hub.
Claim your business. OpenAI's FAQ says to start by claiming and verifying your business.
Verify ownership. You must own the business or be authorized to represent it. OpenAI's pages don't say how verification works or how long it takes.
Update your key details. Once verified, you can add or update your business information. The pages don't list the exact fields.
(Retailers) Upload a product feed with product details, pricing and availability. The feed format and requirements aren't described.
(If eligible) Build, test and launch a Business Agent. It answers questions using your product and policy information and guidelines you control.
Check your insights (see below).
(Optional) Sponsor your Business Agent and use it as the destination for ChatGPT Ads. Sponsored placements are labeled and separate from ChatGPT responses.
Path 2: Shopify merchants (OpenAI's 3 steps)
Connect your Shopify store from your Shopify admin or from ChatGPT Business Hub.
Review your business information. Current product details, pricing and availability are shared automatically through Shopify's catalog.
Preview and publish your agent. Test your Business Agent and publish when ready.
Note: OpenAI says eligible products from Shopify merchants are already in ChatGPT through Shopify Catalog. Connecting your store is about verification and setting up the agent.
Path 3: Through your OpenAI representative
If you're an existing OpenAI Enterprise customer or ChatGPT advertiser, or your business already has an OpenAI account executive, OpenAI says to work with that person to claim your business. No other steps are published for this path.
What you get once you're claimed
A blue check on your business profile in ChatGPT showing it's been claimed.
Control over your information. ChatGPT may use what you provide to answer customer questions.
Aggregated insights: number of mentions, number of website clicks, and discovery topics (common themes across conversations where your website is cited).
A Business Agent, if eligible.
What claiming does NOT do
No guaranteed ranking or sales. OpenAI says ChatGPT keeps making independent recommendations and comparisons, and claiming does not guarantee higher placement or sales.
You can show up without claiming or having an agent. ChatGPT may show information about your business either way.
You won't see customer chats. OpenAI doesn't share users' conversations or Business Agent chats with businesses. Insights only appear once there are enough conversations to meet privacy thresholds, so smaller businesses may see little data at first.
What OpenAI hasn't published yet
These pages don't answer the following. Check Business Hub directly or ask OpenAI before assuming anything:
How verification works and how long it takes
Which business details you can edit
Whether claiming or a Business Agent costs anything (no price is mentioned)
Product feed format and specs
The exact list of eligible countries and industries
How to correct wrong information or dispute a profile
Pricing for sponsoring a Business Agent through ChatGPT Ads
When Business Agents open to local or non-U.S. businesses (OpenAI only says it plans to expand to more markets and categories over time)
Ways to think about getting your business ready
These are my suggestions, not OpenAI instructions.
Get your website in shape first. Claiming requires a website, and discovery topics are built from conversations where your website is cited. Clear pages about what you offer and where give ChatGPT more to work with.
Keep your info consistent between your website, Business Hub and anywhere else you're listed.
Use discovery topics as a content guide. If people reach you through themes you don't cover well on your site, that's a gap worth filling.
Retailers: treat your feed as live data. Wrong prices or stock levels now show up in ChatGPT too.
Shopify stores have the shortest path. Connecting the store handles verification and product data in one move.
Watch for changes. It's a beta, and OpenAI calls this "an early step."
