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John Sukowaty
John Sukowaty

SEO and Digital Marketing Strategist with two decades of hands-on experience, industry wisdom and cutting-edge techniques into a single platform to help you with SEO, efficiently, effectively, and effortlessly.

AI Search

+1

AI Is Getting Your Brand Wrong Using Your Own Pages

Sep 17, 2026

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5 min read

AI Is Getting Your Brand Wrong Using Your Own Pages

The problem usually isn't missing content. It's the outdated pages still sitting on your own site.

John Sukowaty
John Sukowaty

AI Search

+1

The Shortcut Worked in 2011 Too. Then Penguin Happened.

Sep 14, 2026

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3 min read

The Shortcut Worked in 2011 Too. Then Penguin Happened.

Lily Ray on link buying, the helpful content update, and why AI search rewards the same old fundamentals

John Sukowaty
John Sukowaty

Technical SEO

+1

Your Disavow File Probably Didn't Tank Your Rankings

Sep 10, 2026

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3 min read

Your Disavow File Probably Didn't Tank Your Rankings

John Mueller on why the timing doesn't work, and how long algorithmic recovery actually takes

John Sukowaty
John Sukowaty

AI Search

+1

Search Console Will Show Your AI Impressions. Not Your Clicks.

Sep 7, 2026

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3 min read

Search Console Will Show Your AI Impressions. Not Your Clicks.

Google's generative AI report and opt-out control are now live for every property

John Sukowaty
John Sukowaty

Local SEO

+1

Google Maps Isn't Sending Your Customers Anywhere Else Anymore

Sep 3, 2026

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3 min read

Google Maps Isn't Sending Your Customers Anywhere Else Anymore

Calls and clicks keep falling. Direction requests keep climbing. Here's why, and what it means for your local SEO reporting.

John Sukowaty
John Sukowaty

AI Search

Your AI Search Prompts Aren't a Strategy Yet

Sep 3, 2026

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2 min read

Your AI Search Prompts Aren't a Strategy Yet

A four-step framework for tracking AI search prompts that actually tell you something

John Sukowaty
John Sukowaty

Local SEO

Your GBP Category Choice Is Quietly Deciding Your Rankings

Aug 31, 2026

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3 min read

Your GBP Category Choice Is Quietly Deciding Your Rankings

A 1.8-million-profile study on what actually moves local rankings

John Sukowaty
John Sukowaty

SEO Fundamentals

Google's August 2026 Spam Update Is Done. Here's What To Check.

Aug 27, 2026

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2 min read

Google's August 2026 Spam Update Is Done. Here's What To Check.

The third spam update of 2026 wrapped in under three days — here's what to check on your own site.

John Sukowaty
John Sukowaty

AI Search

+1

AI Is Scraping Your Site Right Now. Here's How to Tell If It's Worth It.

Aug 24, 2026

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2 min read

AI Is Scraping Your Site Right Now. Here's How to Tell If It's Worth It.

Microsoft Clarity's new ratio tells you if AI bots are sending real visitors or just taking your content.

John Sukowaty
John Sukowaty

AI Search

+1

Your Highest-Converting Traffic Doesn't Want a Landing Page. It Wants Proof.

Aug 20, 2026

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3 min read

Your Highest-Converting Traffic Doesn't Want a Landing Page. It Wants Proof.

LLM referral traffic converts 61% higher than paid search — but only if you stop treating it like a PPC click

John Sukowaty
John Sukowaty

AI Search

+1

Your Site Does to Smaller Creators What AI Does to You

Aug 17, 2026

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3 min read

Your Site Does to Smaller Creators What AI Does to You

A publisher's argument for why link hoarding and AI complaints don't mix

John Sukowaty
John Sukowaty

AI Search

+1

Your #1 Ranking Isn't What Your Customers See

Aug 13, 2026

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3 min read

Your #1 Ranking Isn't What Your Customers See

Rankings are still a real signal. They just stopped being the whole picture.

John Sukowaty
John Sukowaty

AI Search

+1

Google's Wild Week: Volatility, Reddit, and a Leadership Shakeup

Aug 10, 2026

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2 min read

Google's Wild Week: Volatility, Reddit, and a Leadership Shakeup

Ranking volatility, a Reddit debate, and a leadership shakeup, all in one week

John Sukowaty
John Sukowaty

Content Strategy

+1

Your YouTube Channel Just Became an SEO Metric

Aug 6, 2026

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3 min read

Your YouTube Channel Just Became an SEO Metric

Google's new Search Console feature ties video performance directly to what actually ranks a video.

John Sukowaty
John Sukowaty

AI Search

+1

Not All AI Citations Are New Customers. Now You Can Tell.

Aug 5, 2026

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2 min read

Not All AI Citations Are New Customers. Now You Can Tell.

Microsoft Clarity's new branded/non-branded split, applied to AI search

John Sukowaty
John Sukowaty

AI Search

+1

Rankings Still Matter. They're Just Not the Whole Story Anymore.

Aug 3, 2026

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2 min read

Rankings Still Matter. They're Just Not the Whole Story Anymore.

Why AI search cites content instead of just ranking it — and what that means for your strategy.

John Sukowaty
John Sukowaty

AI Overviews

+3

Google Just Told SEOs to Stop Overthinking AI Search

May 17, 2026

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2 min read

Google Just Told SEOs to Stop Overthinking AI Search

What changed, what didn’t, and why beginner SEOs should pay attention.

John Sukowaty
John Sukowaty

Google Search

+1

The Rankings Didn’t Drop The Rules Changed

Mar 21, 2026

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6 min read

The Rankings Didn’t Drop The Rules Changed

Why your traffic disappears without touching your site

John Sukowaty
John Sukowaty

Google Search

Search Is an Election

Feb 22, 2026

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5 min read

Search Is an Election

Authority Isn’t Claimed, It’s Voted On

John Sukowaty
John Sukowaty

LLMs

Threads, Channels, or Profiles?

Feb 14, 2026

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5 min read

Threads, Channels, or Profiles?

Where ChatGPT Finds “Truth” — And What That Means for Your Brand

John Sukowaty
John Sukowaty

Search Engine Optimization

SEO Decay: The Quiet Lever That Moves Revenue Pages

Feb 7, 2026

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4 min read

SEO Decay: The Quiet Lever That Moves Revenue Pages

Why smart link placement beats brute-force link building

John Sukowaty
John Sukowaty

LLMs

LLM Visibility Is Loud. The Data Is Quiet.

Jan 31, 2026

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4 min read

LLM Visibility Is Loud. The Data Is Quiet.

What 200+ GA4 Properties Say About GEO, Prompt Visibility, and Real Impact

John Sukowaty
John Sukowaty

Search Engine Optimization

+1

AI Bot Traffic Is the SEO Signal You Weren’t Measuring

Jan 24, 2026

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5 min read

AI Bot Traffic Is the SEO Signal You Weren’t Measuring

Microsoft Clarity quietly fixes a growing visibility gap

John Sukowaty
John Sukowaty

Search Engine Optimization

SEO Isn’t Dead. It’s Just Not Alone Anymore.

Jan 17, 2026

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4 min read

SEO Isn’t Dead. It’s Just Not Alone Anymore.

John Mueller’s take on SEO vs. GEO, without the buzzwords

John Sukowaty
John Sukowaty

LLMs

+1

Stop Writing for Robots (Again)

Jan 10, 2026

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5 min read

Stop Writing for Robots (Again)

Danny Sullivan just shut down the “LLM-optimized content” myth

John Sukowaty
John Sukowaty
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